GOONJ wants you to observe the first day of the new year as CLOTH DAY for every urbanite, with the symbolic gesture of giving a piece of clothing to a person less privileged - an act that will hopefully grow into a habit for the rest of the year.

Anshu Gupta, Founder Director, GOONJ, says about the ethos behind the day, "We started the concept of Cloth Day on New Year's Day three years back and it has been a big success. What we try to do is tell people that instead of spending so much on parties and other celebrations, if you spend just a tiny portion of it in buying and donating a piece of cloth, it will go on to clothe a needy in some corner of the country".

He adds, "Instead of having gatherings, rallies or inaugurations like many other DAYS, CLOTH DAY is about inculcating the habit of thinking of someone who is less fortunate. The idea is certainly to establish clothing as an issue and involve the masses in addressing this one of the most ignored basic human right."

For many years now, on 31st December midnight, GOONJ team and volunteers bring in the New Year, out on the Delhi roads, providing warm clothes and blankets to the people on the pavements, railway stations, hospitals etc.

Over the years CLOTH DAY has spread on a wider canvas, with many more individuals, school children, youngsters & corporates actively organizing awareness cum collection drives across the country.