Idea: Re-position discarded cloth and other household material from the cities, beyond charity, adding dignity and turning it into a big resource for development in the villages of India. GOONJ has, without
any financial burden on the giver or the beneficiary,  innovatively used the wastage of urban India towards

development work in rural India. The effort is to spread awareness about the concept at a level

so that  that anytime an urban household thinks of disposing off material it should have a ready channel to
reach the most needy.

Concept: GOONJ has successfully transformed cloth giving from a charitable act into a development activity with this initiative. It works together with its partner groups to motivate people in their villages identify their own community issues like road repair, plantation & cleanliness drives etc. People work collectively on the issue and get clothes and other material as motivation for their work.

Strategy: Involve multiple stakeholders with the objective to find out & address gaps in rural/slum life and use abundance of resources in urban India. On one hand we sensitise urban communities towards state of rural India and give them a tangible and transparent platform to put their wastage/discard into use and on the other hand villages find a new kind of resources for its cash starved development works.